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Applications » Retail & POS / POP » Floor Graphics

Floor Graphics

Floor graphics are used in retail, exhibitions, and wayfinding environments to guide customers and highlight promotions on walkable surfaces. Calendared vinyl is typically selected for these applications because it can be cut to shape and handled as a flexible film. Printing is usually done with eco-solvent or mild solvent inks, or with UV-cured hybrid/roll-to-roll inks, using a large-format inkjet printer workflow to lay down high-resolution colour and sharp text. The printed vinyl is then finished for installation, often including contour cutting for arrows, icons, and branding elements.

Compatible Substrates: