Led by a corporate brand refresh which includes a new mobi-responsive website and updated company video, NUtec Digital ink recently unveiled its newly labelled products to its customers and distributors worldwide.
As a leading manufacturer of solvent, UV-curable and water-based digital inks, NUtec has for almost a decade supplied its products to its customers and business partners in over 80 countries.
Having grown from a small start-up in 2009 into a multi-million dollar business operating from three manufacturing plants, NUtec’s image needed to reflect its latest positioning and capabilities as well as assist in creating brand awareness in new markets and territories.
The latest refresh ensures NUtec’s relevance to an evolved audience who are connected 24-7 via their smartphones and require information at their fingertips, whenever and wherever they may be searching.
Speaking at the internal launch of the new company website and branding update, Sales & Marketing Director, Neil Green noted, “Nutec’s refreshed corporate identity aims to support the company’s strategy and vision for 2018 and beyond. The timing is perfect as we are poised for growth in current and new markets with a range of newly developed inks under the new labels.“
The newly-designed labels with their clean and uncluttered layout form part of the brand refresh strategy which will also include virtual factory tours, social media promotions and the development of user-friendly value add tools. The company’s new web-based Ink Selector Tool being an example of the latter.